Common Surety Bonds You Ought To Know

A surety bond can be defined as contract between three parties guaranteeing that a job will be completed in accordance to the contract terms. The three are the project owner who is the obligee, contractor who is the principal and the surety who ensures the task at hand is completed as per the agreement terms. Surety bonds are more financial related and even though they are very common in the construction industry, they come in different types touching on different areas of agreement. Below are some of the most common that can make a difference for businesses.

1. Contract – They are the ones contractor need especially when bidding on large projects. They go to show that the organization has the capacity and financial ability necessary to manage and complete the projects at hand. It is not always that the bonds are required for contractors but they may be required to present them when bidding on government projects, big projects or when requested by customers to do so. Bonded contractors have better chances of nailing large projects. They include bid bond, performance bind and payment bond which together cover the entire project as appropriate.

2. Business – They differ from place to place and ensure businesses are responsible in fulfilling duties promised or offered to clients and also to the government through payment of bills and taxes. Different business categories need the bonds to show that their operations are trustworthy and financially responsible.

3. Court – In the legal industry, surety bonds also come into place. The most common are those that individuals with court cases require to ensure defendants show up in court or to ensure payment as directed. In some other legal instances, legal clients may need bonds to perform different functions line becoming estate executors. The most common are appeal bonds, estate bonds, injunction binds and guardian bonds.

4. Permit and license – They basically go to show that business owners and workers will abide by local regulations set for the field they are involved in. For instance plumbers need to abide by plumbing codes and regulations within their localities and a license bond works as assurance that they will perform their duties as expected.

5. Commercial – These include different kinds of bonds that are not under construction and court surety bonds. The most common include business service bonds, lease deposit bonds and commercial contract bonds among others.

They do come with lots of benefits depending on the field they are designed for. Bonded companies often gain a good reputation and are more likely to be trusted with projects compared to companies that are not bonded. If you are a contractor you must of course choose a surety bond provider that you can trust so the terms you abide by are easy for you to keep up with. The above are the most common but there are so many other types of surety bonds coming up with every passing day.

3 Steps for Accountants to Balance Work and Home Life

Accounting practice is on a progress march, and while the hot topic of conversation is to work towards the complex advisory path, it might not be a suitable option for everyone. Embracing cloud technology has already turned the accounting landscape over its head, and has proven to be a performance booster. The popular use of smart accounting processes, like QuickBooks hosting solutions, has improved collaboration among team members.

While it is important to embrace the change and grab the opportunity to be successful on this path, your success is not defined only by your advisory journey. Identifying your strengths and working to add value to the community with your services is an essential task. Also, you might have found a specialization for you that has a potential to grow, even if its local. If you are comfortable with your current scenario, then it is great.

Work smarter, not harder – that is the key to improve your practice. No need to add on to your already piling workload this tax season if it will not help you professionally. Although cloud accounting and the ease of internet has made work more manageable, here are few steps to achieve the much coveted work-life balance.

1. Find an expertise

While it is good to be the “Jack of all trades, master of none”, it is not very practical in the accounting landscape. Yes, it is a lucrative idea to offer all kinds of services, but becoming an expert in one field and making your name for it offers another opportunity. Select one (or two) complex services to make your specialty and advise your clients on.

Many firms offer to do your taxes in the tax season — they promise to help save your money for a price. And, their marketing strategies to reach the target audience through radio and internet are taking the cake. Management is easier with cloud based QuickBooks. The thing to learn here is, know what your clients need and find your expertise.

How is this related to work-life balance? Well, a balanced work practice will resonate a balance home life. Thus, it is crucial to have a stable workflow that eliminates financial stress and provides satisfaction.

2. Create your clientele

Once you have made a foundation and discovered your niche, next is creating a client base. Be proactive in how you manage your client base, make your expertise your selling point. Target the type of clients you want, manage the messy ones, continue to acquire more — this is a certain way to ensure continuous growth of your revenue.

Another upcoming trend is to specialize in an industry, a vertical niche. A few firms do this, and they do it really well. For example, if you have many restaurants and cafes as clients, you can call yourself an expert for the restaurant business. This means you have a deep understanding of the work processes, budgets, and profits so that you can advise them for their business growth accordingly. Once you establish yourself as an expert in a particular area, people from that industry would prefer to be a client of your firm as you endorse better handling of their business process.

3. Priorities and Choices

It may seem difficult to achieve that work-life balance, with so much to be done and so little time. The primary thing is to clear your priorities. Do you really need another house? It is your choice to make your life smooth or keep it a constant struggle. Your priority must be to plan your life keeping in mind the daily activities and responsibilities — both at home and in the office — and weave your long-term goals in between. Financial trouble must not strain your daily life.

Achieving that sweet balance of work and home life is simple if you take the right steps toward effective management. Using modern technology like QuickBooks cloud hosting can save your time and money. Strategize your work processes and prioritize both home and work to get that balance.

Everything You Need to Know About Davenport Laroche

Introduction

Davenport Laroche is a company based in Hong Kong which rents the containers you have bought. Giving you interest of around 12% while taking 4% of the profit you make for acting as the middle man. As promising as it looks and sounds, it isn’t trustworthy. Because when it comes to profit, low risk and high returns never go hand in hand.

Davenport Laroche promises

They promise you low risk by ensuring you are not the only one in this market. Davenport Laroche is making a statement such as “100% capital preservation,” which is practically not possible-being able to sell your container at cost price even after five years!

They tell you about investment security as solid material’s value does not fluctuate in large numbers. Promises are made of 12% every year later, leading to higher output of around 24% per year.

How does it work?

Investing in Davenport Laroche is a little different. You need to understand how it works most simply. Consider that every shipping container is a rental property. A firm helps you (investor) purchase several shipping containers depending on how much you are ready to spend.

They hand the containers over to Davenport Laroche to manage the shipping containers on their behalf. The method used by a property manager to maintain a rental home. After you have bought as many containers as you want, you will receive a full deed of sale documentation in your name, saying you are legally the rightful owner of all the containers.

These containers are then leased to major fortune 500 companies and the government of individual countries. They are in constant need of these containers for their humongous development plans such as construction, infrastructure projects, and product movement.

The business model of Davenport Laroche

They have a straightforward business model in which they partner up with giant enterprises and government organizations to provide shipping containers for logistical uses on secure contract bases.

After a secured container deal is signed off, you have minimal time to make your financial move. The reason why Davenport Laroche encourages you (investor) to stay in close contact with your investment team so that you can be warned when it is the right time to make investments.

Shipping container demand is on the rise.

The global economy is booming, and the markets are growing, subsequently making the demand for supply containers a never-ending urge. To feed this demand, they need people to invest in the shipping containers.

Recently Davenport Laroche signed a deal to help in the construction of three new airports in Tibet. Such projects help the investment firm to grow.

Are you investing in supply containers VS investing in cryptocurrencies or OTC stocks?

It is like comparing oranges and apples. You cannot compare the two. Shipping containers are straightforward. You invest in hard assets and collect the cash returns monthly. At the same time, cryptocurrencies and OTC stocks have a long history of scams.

Davenport Laroche insists you invest in a shipping container as your initial investment capital investment are preserved. They advise their investors to stay away from scams.

Why is Davenport Laroche so successful?

It is effortless because of supply and demand and because they have maintained their spot as a producer in the world market. Davenport Laroche knew that when they make shipping container investment an opportunity for the public, the industry would see phenomenal growth, and it has.

Davenport Laroche Scams

Many supply container scams are going on right now, and many new ones are showing, but the Davenport Laroche scam is still at the top and will remain in the coming times.
Davenport Laroche Scam is very easy to understand. They promise you a fixed return of 12% on any amount invested per year, sometimes more than 24% (according to their official website).
They confirm that all the company’s supply containers are trackable, and the investor has the full legal right over the containers they buy.
Most of them independent trackers in various countries who act as recipients of the container owners and the money is transferred to the scammer’s account in those particular countries. The majority of the accounts belong to underdeveloped nations like Cambodia, Ghana, Vietnam, and Lagos.
Such frauds are exposed when companies like Davenport Laroche play different writers to write them a fake blog or a review. Their services are the best, and how the company looks after its investors, gets the best investment, and fake a lot of stuff.
They post a lot of fake reviews about the company on different forums and social media websites. A little in-depth research can reveal that it is fake. This is only done to attract more investors and get more investments, and people fall into this trap and invest. They end up losing a lifetime of savings in such scams.
Before the expose
Davenport Larches’ website said the supply containers have 60 years of track record and are the most profitable and safest income source. It is a false claim.

If something is promoted as being highly profitable and low-risk at the same time, there is a high chance of it being a fraudulent practice. One needs to note that storage containers already have many financial backers, and one doesn’t need to have individual investors to bring money to the table.

If shipping container investments were such a high-return investment, it would be full of investors, which unfortunately is not. Hence, it’s better not to invest in them, and if you have already, it better to look for a good fund recovery group that can help you recover your money.

What Are the Benefits of Shopping Online?

Introduction

Shopping online has become the thing of the future. The past couple of years have been the most developmental for shopping online. This was mainly due to covid-19 because of which shops were closed down. To continue their business, they switched to online shops. Most people prefer online shopping as they are given a bigger choice and selection. They also don’t have any constraints set on them like time or space. This gives the shoppers the right to make decisions without being hurried up to do so. They also do not have to drive long distances to reach a shop as online shopping can be done by sitting in the same place. It is more convenient than shopping in stores.

The benefits of shopping online:

It saves a great amount of time: It takes a while to shop. Additional to finding the right products, you will also have to stand in queues for billing counters or trials. So if you are in a time crunch, you will not have enough time for this. Online shopping solves this very problem for you by giving you the opportunity to stop any time you want and come back. You also have no queues to wait in.
Making comparisons: When you go to a shop, you will see a limited selection of products. You will not have time to check out the product entirely and will not be able to compare it with other clothes. Online shopping allows you to make comparisons between different products and different websites and choose the ones that are best suited for you.
Availability: another problem you might face is the duration the shop is open. If you are free only during a particular period of time and the shop is closed, you will not be able to purchase the product. As opposed to this, online shops are open every day and all throughout the day. So the closing of the shops will not be a problem you will face.
Great discounts and prices: shopping in an actual store is more expensive. This is because the shop will not offer you discounts and such. However, online shops are in a position to give you discounts as they do not have to pay for real estate. They also do not have to pay for additional labor and staff members there. This will prove to be beneficial for you as the shops will give out discounts in place to attract the customers.
Tracking: you can trust online shops because they offer to track the product you have ordered.

The rise in online shopping:

Overall the digital world has seen a great increase due to covid-19. It has accelerated the growth of the digital world. Since we were all confined to the four walls of our house, we had no place to turn to. The online market drew us all in and helped us continue spending on products we found. Many companies took on this opportunity and as a result, made a great profit out of it. Even as the shops are reopening in real-time, we are still seeing an increase in online shopping.

Conclusion:

Once you get used to online shopping, it is difficult to go back to our old ways. We are used to the convenience that it has to offer that we expect nothing else. The online marketplace has seen an increase in the present world. People are able to shop online and buyers are able to sell online. This is convenient for both parties since they get the best out of what they offer and what they purchase. Online shopping is a thing of the present and future. It seems a very promising future and if you are considering switching to having an online shop, it is a great idea and you should definitely go for it!

6 Features of a Good 4K Portable Monitor

If you want to purchase a good portable monitor, you may have your own reasons to go for it instead of regular monitors. The thing is that these monitors have a lot of features that set them apart from regular bulky monitors. With the passage of time, we want more screen space to work with. Many people use these monitors for work; others need them for gaming purposes. In this article, we are going to take a look at some of the most common features of 4K portable monitors. Read on to find out more.

The Best Features to Look for

Just like any other device that you can purchase, different types of portable monitors come with different features. However, there are some features that you must look for if you want to purchase the best portable monitor to meet your needs. Let’s talk about 6 of those prominent features.

1. Size

First of all, size should be the number one consideration when it comes to purchasing portable monitors. Although many of them are larger than regular laptop screens, it is important to keep in mind the purpose you are purchasing them for.

If you go for smaller units, they will be more portable. But if you need a monitor to edit your 4K videos and photos, we suggest that you go for a bigger screen.

2. Weight

Another important consideration is the weight of these monitors. If you need a 4K monitor to carry with you from one place to another, we suggest that you consider the weight of the device you are going to purchase. The reason is that these devices are lighter and easier to carry around.

3. Screen Quality

The quality of the screen is another important factor to consider. If you just need a monitor to watch Netflix, you may not need a 4K monitor. On the other hand, you must go for a 4K portable screen if you need to sift through tons of lines of code or you need to edit a lot of 4K photos on a daily basis. In this case, we suggest that you invest in a high-resolution IPS monitor.

4. Orientation Control

In any 4K portable monitor, orientation control is an important feature to look for. This is even more important if you need a monitor in order to edit photos or perform the coding. If you turn the monitor from portrait to landscape mode, it will be easier for you to make the entire photo visible.

Apart from this, the portrait mode will make it easier for you to scan several blocks of code without any problem. Apart from this, chances are that your desktop monitor may not have this feature. Therefore, it is a great idea to invest in a good 4K portable monitor.

5. Connectivity

Another important feature to look for is connectivity. After all, your monitor may not be useful enough if you cannot connect it to your devices. Although it is a great idea to have DisplayPort or HDMI support, make sure that the money to you are going to purchase features are usb-c connection.

This new technology allows you to to transfer a lot of data between your devices. So make sure your monitor has this feature.

6. Touchscreen Input

It is great to have the touch screen feature in your portable 4K monitor, if especially if you want to use the device to do your creative work. If you combine it with whiteboarding software, you can turn it into a multipurpose device to create modify and present content.

10 Creative Strategies For Promoting Your Website

Do you have a website or blog you publish content to every day but still not able to get enough visitors?

Have you just created your very first blog and are keen to try out all the ways to promote it?

This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.

1. Stop Tweaking / Modifying Your Blog

Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.

2. Creating Pillar Content

Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn’t easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog’s reputation. Pillar content refers to a series of posts that represents your blog’s best content. It includes all the great posts that you will refer new visitors to for their usefulness.

Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.

Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.

3. Don’t Focus On Monetizing Your Blog Too Much

Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don’t. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you’re desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.

4. Research Your Niche and Find Out Who and What Matters

A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It’s very easy with SE Ranking competitor research.

By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.

5. Reach Out To Your Audience

Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you’re made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people’s’ sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.

6. Become An Expert In Your Niche

Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.

7. Post Comments

Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it’s done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don’t just drop links.

8. Create An Interactive Conversation Flow And Acknowledge Your Readers

When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.

9. Monetize Your Site

When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.

10. Use Paid or Sponsored Media

Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.

Brand Building With Quality Content

Content is the most crucial element for a brand. It is a way to reach your target audience, drive traffic to your website, engage the visitor, increase conversion rates, enhance brand awareness and increase revenue.

Now, with the vast amount of content available on the internet, creating any content will not help you reach your goals. Your content needs to stand apart from the rest so that it attracts the attention of the potential customer. Therefore few qualities are a must in the content to aid your business growth and establish your brand in the market. Here are some attributes that are listed by companies providing content writing services.

Relevant

The content has to keep the target audience in mind. A well written and quality content that does not fulfill the needs and expectations of the users is not useful to them and cannot deliver results. Only the content that is valuable to the customer can influence his purchase decision.

High Quality

The content that provides information that is authentic, well researched, well written, interactive and well presented can engage the audience. The content also needs to be reliable and give value to the user. An exciting and engaging content not only encourages the visitor to stay longer on the website but also compels him to return. It is aligned with the objectives of the business.

Search Engine Optimized

Content that people are not able to find easily is practically of no use. Better optimized content increases the value of the content. It ranks higher in search engines and is therefore highly discoverable. All kind of content can be optimized by choosing the relevant topics and the right keywords. Optimized Content is readily available and consistent on various platforms and devices.

Marketing

Strategic marketing efforts are required to make people familiar with the brand. The platforms on which the content should be promoted and the budget required should be taken into account. The content that is highly shareable and linkeable encourages the audience to interact with it and share it with others. It moves fast on social media channels providing the required push to your brand building exercise.

Create a Niche

It is not only the information and usefulness of the content that makes it valuable. The type of audience also defines the brand. The content that can create an identity with the users sells well in the market even if the actual product doesn’t reflect those values. For example – Apple can build a ‘creative and unique’ image in the minds of the users and is in high demand among that category of customers.

Analyze Results

Compare the content with your competitors and analyze the performance. Evaluate where the content fell short and is not able to achieve the desired result. Evaluate the performance regularly and work on new improved strategies accordingly.

Conclusion

Showcase your content in different ways. Regularly create new blogs, articles, images, and videos etc. That talk about your products/services in an interesting and creative ways. Interact with the potential clients through queries, mails and feedback and keep the discussions about the brand alive. This enables to build trust and establish a name among potential customers. If you are struggling with developing quality content, then you must hire a content writing agency who can cater all your needs of unique and fresh material which will help in brand building.

6 Effective Ways To Shoot Up Your Website’s Success

Ever felt that your website is not getting enough amount of traffic? Or you have visitors but they are not actually turning into paying customers. It is because you have only made an upright website but haven’t worked enough on the UX and UI elements for making the visitors turned to buyers.

Experts in the web development realm have been consistently providing great conversion tips to assure website’s success for the companies and here we are discussing the same for PHP websites. Well, there are innumerable ways you can boost the performance of your website but need to bring to play only those techniques that will deliver results in the shortest time.

Read on to know few of them which is appropriate and simple for every website irrespective of what it deals in or what type of visitors it targets.

Improvement in the Site’s design along with Navigation

While website development is not only about appearance, good looking sites do attract visitors in the first instance. So, you need to work on its overall appearance by putting great background graphics, motion UI elements, vivid colors. Further to provide smooth navigation use clear menus, minimise scroll down options and reduce distractions through too many links.

Place up-to-date and engaging content

The notion that “content is the king’ applies for all websites of all sizes, scales, and businesses. It is one of the biggest critical factors playing its part in search engine optimisation. Thus, you need to put precise, relevant and updated content that is well convincing for the visitors to avail your services.

Put enticing headings and clear CALL-TO-ACTIONS

To keep every single page attractive to the visitors, put alluring headlines and headings for the content and keep prominent Call-to-Actions to push visitors to the main page or checkout phase.

Create Buyers Personas to target the right audience

Figure out who are your targeted customers are and what type of information might interest them. Placing such type of content that pique their interests will help them relate to you and your site.

Go for A/B testing

To ascertain a good rate of conversion in your site, it’s about testing! A/B testing is one of the effective testing ways to enhance conversions of a web page. It splits up the audience into two equal parts and redirects them to two alternate versions of a page. The page getting maximum sales will help you know which version is apt for your site.

Use responsive or mobile-friendly design

According to the latest studies on the market scenario, a hefty percentage of population use only their phones to access websites either to seek information or any service. To go with this radical change and prevent your website from being lagged back, make sure your website responds to phones of different screen sizes and resolutions and works seamlessly in the mobile user interface.

Nonetheless, if you want your website to be swamped with a great number of visitors every day, you need to work on its design as well as performance. These tips focus on both. So, to every website owner out there who are trying to good business with their websites, make sure its core aspects are optimised and tweaked in to serve only and only the interests of the targeted audience.

5 Easy Ways to Promote Your Business Online

ONE ~ Connect through Groups & Communities

First things first, you need to connect with online groups that are similar to your business. This allows you to see what your competitors are doing and what is working with customers looking for the services/products you provide. Though this is a vital step in your online business promotion, try not to push your business through these groups. You can include a link to your business’s website or blog at the end of your posts, but your primary goal is to connect not market.

TWO ~ Using Listing Services

Next, you need to make it easy for customers to find your business. Registering through listing services makes it easy for customers to find you using the search methods they are already familiar with. The three most notable choices are Bing, Yahoo! Local, and Google Places. Most businesses use these sites as they are popular across many users.

THREE ~ Optimizing the Search for Your Business

Along with getting your business name up where people are searching, you’ll need to optimize the way you word information. This optimization improves the likelihood that your business will pop up when that information is searched. This is called SEO and stands for Search Engine Optimization. There are many “how to” guides out there for more information on how to refine your SEO.

FOUR ~ Create a Blog and/or Website

A blog is a wonderful tool for customers to connect with your business and learn what it’s all about. This encourages them to stay with you over competitors as you can connect on a deeper level with your followers. Another amazing link a blog provides is allowing your customers to become email subscribers. This keeps your customers connected to your business and all the services/products you have to offer them.

FIVE ~ Social Media & Multimedia

Social media and multimedia are to a blog what SEO is to listing services. To get blog traffic, you need to post your content to social media sites so your customers can find you. Another benefit of the connections you generate through your online groups and communities is knowing what gets the most attention. Multimedia includes the use of videos to market your business. Online video marketing is actually one of the best ways to reach people as it requires very little work on their part to view. Video marketing is also a fun and simple way to reach your customers. Social media and multimedia are very important as many people are constantly connected to their social feeds.

Though it seems hectic, it is not impossible or as difficult as it appears to promote your business online. You just need to know where to start when aiming to develop your business online. If you use these easy methods, you are sure to reach the masses and increase your business. So, show the world the wonderful services your business has to offer. Bring your business to the people and the people will come to you!

Learning the Art of Digital Marketing From Your Competitors

An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy.

But hey, too much of it all, and you’re only doing what the rest of the world is doing. Today, let’s try and look through the things a little differently.

Let’s deal with a few questions first.

Do you remember when exactly was the last time you ran a competitive analysis? Don’t mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don’t have any idea how your digital marketing strategy stands compared to your competitors.

Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I’m sure you’ve heard this saying countless times before – keep your friends close, and your enemies, even closer. And in the realm of online marketing, this is one quote you need to live by.

See, every business that exists on this planet has at least a competitor who’s aiming for the bigger portion of the pie. So doesn’t it make sense to know how your competitors are sailing more smoothly than you when both of you are dealing in the same products or services. If you look at it closely, it’s quite a creative way to get a better understanding of your target audience. Once you’re familiar with the tactics, you can formulate some really killer strategies.

So here are some of the things your business competitors can teach you about digital marketing.

Target audience and traffic: I’m sure that you think that you have a fair idea of who your customers are and where they come from. But a simple analysis can determine whether any of your competitors is attracting more traffic than you or not. It they actually are, it would be a wise idea to go for the strategies they’re going for.

Content that matters: It’s a misconception that anything that’s original, it sells. Within an industry, there is only a limited type of content that gets shared. It could be anything – blog posts or weekly quizzes and surveys or Q&As. Perhaps your competitors know it better than you do.

You also get to know what doesn’t work: The best way to progress is actually to learn through others’ mistakes, don’t you think? Your competitors can also go wrong. So it’s a good idea to constantly monitor their marketing campaigns and learn what catches the eye and what just doesn’t work with the masses.

The key here is to learn from those who are better at this game. And once you’ve figured out the key players, you make their good moves better and avoid their failures.